
Farmers Insurance Agent in Superior, WI
Gordon Laakso
Agent License #: 292215Quote & buy online
About Gordon Laakso
As a lifelong resident of the Douglas County and Bayfield County areas, I'm proud to serve as your local Farmers Insurance® Agent here in Superior, WI. With over 40 years of insurance industry experience, I have built out my agency with a focus and dedication to addressing my clients' most pressing insurance issues - and finding solutions to them.
I bring a personal touch to the work I do. I want to be available to you on your terms and help make insurance one less thing you have to worry about. I have a strong Farmers® product knowledge and am experienced in all aspects of insurance. If you ever need to file a claim, I know exactly how to walk you through the process. Whether you're looking for home insurance for that new house, auto insurance for the family car, recreational coverage for that prized snowmobile, motorcycle, UTV, boat or ATV, business insurance to set up that new shop or life insurance to protect your family, health insurance to cover your costs - it's imperative for me that you are well taken care of.Even if you're located in Superior, Poplar, Foxboro, St Louis County, Duluth, Brule, Iron River, Lake Nebagamon, the greater Northwest Wisconsin area, the heart of Superior or beyond, I welcome you to stop by my office which is conveniently located just across the street from the Douglas County Courthouse. Customer service forms the bedrock of my agency and in that regard, I value the loyalty of our clients and look forward to the lasting relationships I get to build with each of my clients.Give me a call at (715) 392-4000 and I'll be happy to answer any questions you might have.
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Insurance products offered
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Auto Insurance
Comprehensive coverage? Collision coverage? Deductibles? Medical payments? Where to begin? Your local Farmers® agent can take the mystery out of selecting the right car insurance coverage for your needs and budget. Get started with an online auto insurance quote and learn about our insurance discounts that can help you save money.
Home Insurance
Your home is perhaps your most valuable possession, so you'll want to make sure your insurer has withstood the test of time. Farmers® has been providing insurance products for nearly 100 years, and will be there if disaster strikes, helping you step by step. Plus, you could see savings if you bundle your auto and home insurance, thanks to our multi-line insurance discounts. Get a home insurance quote now.
Life Insurance
How much has your life changed in the last few years? Whether you've purchased a home, gotten married, had children or started a small business, it's a good idea to review your life insurance policy and make sure it’s keeping pace with you and your family. Give your local Farmers® agent a call today so you can create a plan to help provide financial support for those who depend on you.
ADFL029AWS 12/24Renters Insurance
Your landlord may have an insurance policy, but if there's a fire in your building, that policy may not cover your possessions. That's why there's renters insurance – and why you should talk to your local Farmers® agent so they can share coverage options and you can figure out the insurance you want. Get a renters insurance quote to see how affordable it is to protect your personal belongings.
Business Insurance
Managing your small business can be complex, selecting the right business insurance for your unique operation doesn't have to be. No matter the type of business, a Farmers® agent can help you customize an insurance package to reduce your risk and protect your investment. You’re an expert in your business, and Farmers agents are experts in insurance. Request a business insurance quote today to get started.
Condo Insurance
Your condo is more than a place you call home. It's also a major investment filled with possessions you want to protect. Get a quote on condo insurance to see how affordable it is to protect your personal belongings. Plus, your local Farmers® agent can help you find every available discount, and help so you feel confident in your coverage.
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Motorcycle and Recreational Insurance
Whether your outdoor adventures include a motorcycle, boat, ATV, travel trailer, motor home, or personal watercraft, the last thing you want to worry about is your insurance coverage. As an industry leader in recreational insurance, we offer flexible coverage options tailored for different outdoor fun. Ask your Farmers® agent how you can save by bundling policies, too, like auto, home, or multiple recreational products. They can help you find all your available discounts and feel confident in your coverage.
Farmers Financial Solutions*
In today's world, you want options, flexibility, and to help feel confident that a secure future is within reach. As your Farmers Insurance® and Financial Services agent, I have the experience and professional perspective to help you build a solid financial plan that can keep pace with your life. Call me for an appointment and let's talk about how you can reach your goals.
To check background information of this investment professional, visit FINRA BrokerCheck. Link Opens in New Tab Link Opens in New Tab
Umbrella Insurance
You work hard for the things that are important to you. For added coverage above and beyond the liability limits of your auto or home insurance policies, a personal umbrella insurance policy can provide added protection for your assets and future earnings. Not sure if you need it? Just talk to your local Farmers® agent. They can work with you so you can choose the right coverage.
2. For a free tool to research our financial professionals. visit www.investor.gov/CRS Link Opens in New Tab Link Opens in New Tab
3. To view the FFS Customer Relationship Summary select: Form CRS. Link Opens in New Tab Link Opens in New Tab
4. To view additional disclosures related to FFS products select: Disclosures Link Opens in New Tab Link Opens in New Tab
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Switch to Farmers® and you could save an average of $810 on auto and home.* You could be missing out on hundreds in savings. Call me today, I can get you multiple coverage and pricing options in one quick conversation and share how switching to Farmers could help you save.

Angel Nails in Superior, WI
Angel Nails are a great local nail salon and spa. Trang, the owner, is very friendly and takes good care of all of her customers. I'm very proud to call them a business insurance client of mine! Best nails in town!

Superior Chamber of Commerce
I am a proud member of the Superior Chamber of Commerce and love the opportunity to support local businesses in this community.

Farmers has spent the last 60 years getting to know outdoor enthusiasts. From boats, personal watercraft and off-road vehicles to motor homes, travel trailers and 5th wheels, we have an array of specialized coverage options. Call me today for more information.

Farmers® agents can meet with you in person or online to help you review your existing coverage, so you can confidently decide how to keep up with your changing insurance needs.
- As your life changes, your policy should too.
Changes in your life can add up to changes in insurance needs. A change in marital status, the birth of a child or the purchase of a new home are just a few examples of life events that may create overlaps or gaps in your coverage.
- Review your coverage and possibly save money.
Just as you continue to change and grow, Farmers® has been growing for nearly 100 years. A Farmers® customer can be the first to enjoy access to new benefits (like when we became the first insurance group to offer a discount for alternative-fuel vehicles). During your Farmers Friendly Review® we can discuss available discounts so you can select the coverage that best fits your needs.
- How often should you have a Farmers Friendly Review® session?
We recommend a Farmers Friendly Review® at least once a year or whenever you have a qualifying life event change. If you like, I can even set a reminder for us to keep an annual appointment to discuss your changing coverage needs.

CrashAssist, a new feature in the Signal by Farmers app, can help detect crashes and help connect you with emergency service providers, if requested. Call me today or visit farmers.com/signal Link Opens in New Tab to find out more.