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Gordon Laakso

Rating 4.9
Farmers Insurance Agent in Superior, WI
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Learn more about the insurance products we offer:

Contact Info


1312 Belknap St
Ste B
Superior, WI 54880

Get Directions

Phone Numbers

(715) 392-4000(715) 392-4000
(715) 392-6143

Office Hours

Day of the WeekHours
Mon:9:00 AM - 4:30 PM
Tue:9:00 AM - 4:30 PM
Wed:9:00 AM - 4:30 PM
Thu:9:00 AM - 4:30 PM
Fri:9:00 AM - 4:30 PM
Text me at 715-392-6376 for After Hours and Weekend Appointments
Contact me

Farmers Insurance Agent in Superior, WI

Gordon C Laakso
About Me

Rating 4.9

As a lifelong resident of the Douglas County and Bayfield County areas, I'm proud to serve as your local Farmers Insurance® Agent here in Superior, WI. With over 40 years of insurance industry experience, I have built out my agency with a focus and dedication to addressing my clients' most pressing insurance issues - and finding solutions to them.

I bring a personal touch to the work I do. I want to be available to you on your terms and help make insurance one less thing you have to worry about. I have a strong Farmers® product knowledge and am experienced in all aspects of insurance. If you ever need to file a claim, I know exactly how to walk you through the process.

Whether you're looking for home insurance for that new house, auto insurance for the family car, recreational coverage for that prized snowmobile, motorcycle, UTV, boat or ATV, business insurance to set up that new shop or life insurance to protect your family, health insurance to cover your costs - it's imperative for me that you are well taken care of.

Even if you're located in Superior, Poplar, Foxboro, St Louis County, Duluth, Brule, Iron River, Lake Nebagamon, the greater Northwest Wisconsin area, the heart of Superior or beyond, I welcome you to stop by my office which is conveniently located just across the street from the Douglas County Courthouse. Customer service forms the bedrock of my agency and in that regard, I value the loyalty of our clients and look forward to the lasting relationships I get to build with each of my clients.

Give me a call at (715) 392-4000 and I'll be happy to answer any questions you might have.

Languages Spoken: English

Years of Experience

I have over 35 years of experience as a Farmers Insurance agent.

Neighborhoods Served

Poplar, Lake Nebagamon, Foxboro, Gordon, and Duluth


Insurance Products Offered

Business Insurance
*To check background information of this investment professional, visit FINRA BrokerCheck.

Ask Me About:

There are so many variables to consider when choosing homeowners insurance. But Farmers Smart Plan Home® can simplify your decision with customizable packages!

An endorsement that can be added but is often overlooked is protection for your hobby farms.

This adds extended liability coverage for a limited number of horses, cattle, or other animals that you keep on your property.

Call me today to learn more.

Subject to restrictions.

Angel Nails in Superior, WI

Angel Nails are a great local nail salon and spa. Trang, the owner, is very friendly and takes good care of all of her customers. I'm very proud to call them a business insurance client of mine! Best nails in town!

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Superior Chamber of Commerce

I am a proud member of the Superior Chamber of Commerce and love the opportunity to support local businesses in this community.

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Life is fun with fewer worries if you have proper life insurance. We offer customizable life insurance packages, whether for your home mortgage in Superior, for your children in Northwest Wisconsin, or variable products in St. Louis County, Minnesota. Our agency is here to help you with all your needs. We also offer life insurance packages for growing families, in addition to college savings plans, such as 529 plans , 401k rollovers and IRA Rollovers.

For businesses, we offer buy-sell agreements.

On the financial side, I have a securities license, and am here to answer all your financial questions, including inquiries regarding 401k roll-overs, fixed annuities, variable annuities, IRAs, Roth IRAs, and beyond. I have almost two decades of experience in the financial sector.

We are here to assist with all your future planning. Please feel free to read the below article from the Insurance Information Institute, which talks more about various types of insurance. Also, please feel free to give us a call, or stop by today, to learn more about your various coverage options.

Learn More

If you’re in an accident, our goal at Farmers is to help you get back on the road — safely and quickly — with our award-winning claims service. You can reach our claims team 24/7 so you are covered when you need it most.

With your auto policy, you also have the option to go paperless! If you would prefer your documents sent via email, you are 1 click away!

Are you an Uber or Lyft driver? Call me today to learn more about our rideshare coverage options. Farmers® Rideshare Insurance helps to make it easy for you to have seamless protection while you are waiting to accept your next ride.

To learn more about the advantages of Farmers auto coverage, call me today.
Farmers has spent the last 60 years getting to know outdoor enthusiasts. From boats, personal watercraft and off-road vehicles to motor homes, travel trailers and 5th wheels, we have an array of specialized coverage options.

Do you own a seasonal or hunting cabin? Good news, we can protect that too along with all of your toys like ATVs, UTVs, and more!

Call me today for more information.

Frequently Asked Questions:

Recent Reviews for Gordon Laakso

Rating 4.9
15 Customer Reviews
  • Rating 5.0
    Gordon once I contacted him on what I need he went to work and in a short time provided us with the information the coverage we needed after the move to Wisconsin. He went over everything and was very helpful in explaining each part as needed.
  • Rating 5.0
    Gordy saved us a lot of money from our last homeowners and auto insurance companies. Hurray Farmers! Gordy was very professional but also extremely personable which added up to a great agent that we'll be happy to work with for years to come. He's made our household VERY happy. Good job, Gordy! And thanks, Farmers Insurance. PS - We'll be telling EVERYONE about our experience, too!
  • Rating 5.0
  • Rating 5.0
    All went well and the price was about the same as what we had, but is nice to have a person to talk to that is local. He had all the necessary answers.
  • Rating 5.0
    very good
  • Rating 5.0
    Very thorough . Polite. Patiently explained and or change things I inquired about.
    I appreciate an agent who listens and one who isn’t insistent on forcing any issues, though recommendations were helpful.
    Thank you! Made purchasing insurance ALMOST enjoyable ....😊
  • Rating 5.0
    Gordy is a pleasure to deal with and very helpful. He made sure we have the coverages we need & seems like a great guy in general.
  • Rating 5.0
    Gordon was awesome!
  • Rating 5.0
    Gordy was very helpful in showing me what my options were and helping me get the best coverage I could afford.
  • Rating 4.0
    easy to work with
  • Rating 5.0
    Easy to work with and made things easy when meeting to get insurance
  • Rating 5.0
    Very pleased answered all my concerns
  • Rating 5.0
    I found the entire interaction with Gordy competent, professional and most agreeable. MK
  • Rating 5.0
    Gordy Laasko was very helpful and prompt in getting insurance quotes to me for a range of coverage for my car and in providing all the necessary information for processing my policy.
  • Rating 5.0
    Great man... Very helpful and friendly... Thanks Gordy
Displaying 1 - 3 reviews of 15