Skip to content
Return to nav
Photo of Gordon Laakso

Gordon Laakso

Rating 4.9
Farmers Insurance Agent in Superior, WI
Call MeCall Me

Contact Info


1312 Belknap St
Ste B
Superior, WI 54880

Get Directions

Phone Numbers

(715) 392-4000(715) 392-4000
(715) 392-6143

Office Hours

Day of the WeekHours
Mon:9:00 AM - 4:30 PM
Tue:9:00 AM - 4:30 PM
Wed:9:00 AM - 4:30 PM
Thu:9:00 AM - 4:30 PM
Fri:9:00 AM - 4:30 PM
Contact me

Farmers Insurance Agent in Superior, WI

About Me

Rating 4.9

As a lifelong resident of the Douglas County and Bayfield County areas, I'm proud to serve as your local Farmers Insurance® Agent here in Superior, WI. With over 40 years of insurance industry experience, I have built out my agency with a focus and dedication to addressing my clients' most pressing insurance issues - and finding solutions to them.

I bring a personal touch to the work I do. I want to be available to you on your terms and help make insurance one less thing you have to worry about. I have a strong Farmers® product knowledge and am experienced in all aspects of insurance. If you ever need to file a claim, I know exactly how to walk you through the process.

Whether you're looking for home insurance for that new house, auto insurance for the family car, recreational coverage for that prized snowmobile, motorcycle, UTV, boat or ATV, business insurance to set up that new shop or life insurance to protect your family, health insurance to cover your costs - it's imperative for me that you are well taken care of.

Even if you're located in Superior, Poplar, Foxboro, St Louis County, Duluth, the greater Northwest Wisconsin area, the heart of Superior or beyond, I welcome you to stop by my office which is conveniently located just across the street from the Douglas County Courthouse. Customer service forms the bedrock of my agency and in that regard, I value the loyalty of our clients and look forward to the lasting relationships I get to build with each of my clients.

Give me a call at (715) 392-4000 and I'll be happy to answer any questions you might have.

Languages Spoken: English

Years of Experience

I have over 35 years of experience as a Farmers Insurance agent.

Awards and Honors

Topper Club

Neighborhoods Served

Poplar, Lake Nebagamon, Foxboro, Gordon, and Duluth


Insurance Products Offered

Business Insurance
*To check background information of this investment professional, visit FINRA BrokerCheck.

Ask Me About:

There are so many variables to consider when choosing homeowners insurance. But Farmers Smart Plan Home® can simplify your decision with customizable packages! Call me today to learn more.

Subject to restrictions.
Have a great time getting a very special and personal service.

Angel Nails

Angel Nails are a great local nail salon and spa. Trang, the owner, is very friendly and takes good care of all of her customers. I'm very proud to call them a business insurance client of mine! Best nails in town!

Learn More

Superior Chamber of Commerce

Proud member of the Superior Chamber of Commerce community

Learn More

Life is fun with fewer worries if you have proper life insurance. We offer customizable life insurance packages, whether for your home mortgage in Superior, for your children in Northwest Wisconsin, or variable products in St. Louis County, Minnesota. Our agency is here to help you with all your needs. We also offer life insurance packages for growing families, in addition to college savings plans, such as 529 plans.

For businesses, we offer buy-sell agreements.

On the financial side, I have a securities license, and am here to answer all your financial questions, including inquiries regarding 401k roll-overs, fixed annuities, variable annuities, IRAs, Roth IRAs, and beyond. I have almost two decades of experience in the financial sector.

We are here to assist with all your future planning. Please feel free to read the below article from the Insurance Information Institute, which talks more about various types of insurance. Also, please feel free to give us a call, or stop by today, to learn more about your various coverage options.

Learn More

If you’re in an accident, our goal at Farmers is to help you get back on the road — safely and quickly — with our award-winning claims service. To learn more about the advantages of Farmers auto coverage, call me today.
Question: As a restaurant owner, which business insurance policies or packages would be right for me?

Answer: Whether it's electrical plumbing, heating, or roofing, there is a lot to take into account as a restaurant owner. You may also need to consider coverage for when equipment breaks down, or if your business gets flooded. As a restaurant owner, you should also consider workers' compensation, which covers many aspects such as compensation should you get injured on the job. Finally, you should consider coverage for employment practices, including misconduct related to discrimination, wrongful refusal for hiring, and more.

Our job is to guide you through this process and craft the best policy (with discounts when available).

No two companies are exactly alike. That’s why you can build a customized Farmers business insurance policy with options that provide coverage for your specific needs and challenges.

Please feel free to visit the below link, which highlights additional information about the various major business insurance policy types. We then invite you to contact us or stop by our office to learn more about how the Gordy Laakso Agency can help you! We also offer coverage for commercial vehicle, general liability, and other business insurance policy needs.

For businesses, our agency also offers umbrella insurance packages, which are designed to shield your business from ruinous lawsuits by protecting your assets and the value of your business.

Learn More

Recent Reviews for Gordon Laakso

Rating 4.9
10 Customer Reviews
  • Rating 5.0
    Very thorough . Polite. Patiently explained and or change things I inquired about.
    I appreciate an agent who listens and one who isn’t insistent on forcing any issues, though recommendations were helpful.
    Thank you! Made purchasing insurance ALMOST enjoyable ....😊
  • Rating 5.0
    Gordy is a pleasure to deal with and very helpful. He made sure we have the coverages we need & seems like a great guy in general.
  • Rating 5.0
    Gordon was awesome!
  • Rating 5.0
    Gordy was very helpful in showing me what my options were and helping me get the best coverage I could afford.
  • Rating 4.0
    easy to work with
  • Rating 5.0
    Easy to work with and made things easy when meeting to get insurance
  • Rating 5.0
    Very pleased answered all my concerns
  • Rating 5.0
    I found the entire interaction with Gordy competent, professional and most agreeable. MK
  • Rating 5.0
    Gordy Laasko was very helpful and prompt in getting insurance quotes to me for a range of coverage for my car and in providing all the necessary information for processing my policy.
  • Rating 5.0
    Great man... Very helpful and friendly... Thanks Gordy
Displaying 1 - 3 reviews of 10