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Gordon Laakso
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Gordon Laakso

Farmers Insurance Agent in Superior, WI

Contact Info


1312 Belknap St
Ste B
Superior, WI 54880

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Office Hours

Day of the WeekHours
Mon:9:00 AM - 4:30 PM
Tue:9:00 AM - 4:30 PM
Wed:9:00 AM - 4:30 PM
Thu:9:00 AM - 4:30 PM
Fri:9:00 AM - 4:30 PM
Text me at 715-392-6376 for After Hours and Weekend Appointments
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Farmers Insurance Agent in Superior, WI

Gordon C Laakso
About Me

As a lifelong resident of the Douglas County and Bayfield County areas, I'm proud to serve as your local Farmers Insurance® Agent here in Superior, WI. With over 40 years of insurance industry experience, I have built out my agency with a focus and dedication to addressing my clients' most pressing insurance issues - and finding solutions to them.

I bring a personal touch to the work I do. I want to be available to you on your terms and help make insurance one less thing you have to worry about. I have a strong Farmers® product knowledge and am experienced in all aspects of insurance. If you ever need to file a claim, I know exactly how to walk you through the process.

Whether you're looking for home insurance for that new house, auto insurance for the family car, recreational coverage for that prized snowmobile, motorcycle, UTV, boat or ATV, business insurance to set up that new shop or life insurance to protect your family, health insurance to cover your costs - it's imperative for me that you are well taken care of.

Even if you're located in Superior, Poplar, Foxboro, St Louis County, Duluth, Brule, Iron River, Lake Nebagamon, the greater Northwest Wisconsin area, the heart of Superior or beyond, I welcome you to stop by my office which is conveniently located just across the street from the Douglas County Courthouse. Customer service forms the bedrock of my agency and in that regard, I value the loyalty of our clients and look forward to the lasting relationships I get to build with each of my clients.

Give me a call at (715) 392-4000 and I'll be happy to answer any questions you might have.


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Switch to Farmers® and you could save an average of $441 on Auto or $437 on Home.* You could be missing out on hundreds in savings. Call me today and let’s talk about how switching to Farmers could help you save.

Farmers Policy Perks

Get a whole lot of something with
Farmers Policy Perks℠

When you purchase a policy with Farmers, you're not just getting insurance backed by almost a century of experience. Now, you can unlock discounts, save money, and get benefits — with Farmers Policy Perks.**

Choose from a variety of perks. Some start the moment you sign up for a policy; others help you save money the longer you're with us. Safe driver perks? We've got those. And added coverage perks? Got them too.

So which perks will you choose? I’m always happy to help with any questions you might have! Call or email any time.

Vet visits are twice as expensive as they were 10 years ago, but that shouldn't keep you from caring for your pet.

Pet insurance coverage offered and administered by Pets Best Insurance Services, LLC is underwritten by Independence American Insurance Company, a Delaware insurance company.

Farmers has spent the last 60 years getting to know outdoor enthusiasts. From boats, personal watercraft and off-road vehicles to motor homes, travel trailers and 5th wheels, we have an array of specialized coverage options. Call me today for more information.

Farmers® agents provide this service in person or online to help you review your existing coverage, so you can decide how to keep up with your changing insurance needs.

- As your life changes, maybe your policy should too

Changes in your life can add up to changes in insurance needs. A change in marital status, the birth of a child or the purchase of a new home are just a few examples of life events that may create overlaps or gaps in your coverage.

- Review your coverage and possibly save money

Just as you continue to change and grow, Farmers® has been growing for over 85 years. A Farmers® customer can be the first to enjoy access to new benefits (like when we became the first insurance group to offer a discount for alternative-fuel vehicles). Talk to us about a Farmers Friendly Review® - we can provide you with insurance options and discuss any available discounts for which you may qualify so you can select the coverage that best fits your needs.

- How often should you have a Farmers Friendly Review® session?

We recommend a Farmers Friendly Review® at least once a year or whenever you have a qualifying life event change. If you like, I can even set a reminder for us to keep an annual appointment to discuss your changing coverage needs.

Give us a call to set up your Farmers Friendly Review®.

CrashAssist, a new feature in the Signal by Farmers app, can help detect crashes and help connect you with emergency service providers, if requested. Call me today or visit to find out more.

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