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Laura Beck Nielsen

Farmers Insurance Agent in Sturgeon Bay, WI
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Contact Info


137 N 4th Ave
Sturgeon Bay, WI 54235

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Phone Numbers

(920) 965-7976(920) 965-7976
(877) 780-5084

Office Hours

Day of the WeekHours
Mon:8:30 AM - 5:30 PM
Tue:8:30 AM - 5:30 PM
Wed:8:30 AM - 5:30 PM
Thu:7:30 AM - 4:30 PM
Fri:7:30 AM - 4:30 PM
Weekends and After Hours by Appointment
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Farmers Insurance Agent in Sturgeon Bay, WI

Laura Beck Nielsen
About Me

Your local Farmers® agent in Sturgeon Bay, WI, grew up in beautiful Door County, WI. I'm a foodie, dog lover/mom, and wife of artist, David J Nielsen. My clients say they choose me because I do whatever it takes to help them get the insurance coverage they want to best fit their needs -- whether that's Life, Business, Boat, Home and more.

Give me a call at (920) 965-7976 and I'll be happy to answer any questions you might have.

Languages Spoken: English

Years of Experience

I have over 2 years of experience as a Farmers Insurance agent.

Awards and Honors

Career Agent of the Year and Order of the Blue Vase Award

Neighborhoods Served

Madison, Door County, Monona, Viroqua, and Cottage Grove


Insurance Products Offered

Business Insurance

Ask Me About:

Piggy bank with pile of coins shaped like the continental US

As your local Farmers agent in Sturgeon Bay, I can help make you smarter about insurance.

Depending on your state, you may be eligible for certain discounts. See how Farmers can save you money on insurance specific to Wisconsin residents.


An insurance agent goes over policy options with a couple

Are you currently reviewing your insurance portfolio? If so, this is a great time to consider the value and convenience of choosing Farmers for your insurance needs. Your agent can show you all your available options, and you may qualify for discounts when you purchase additional insurance policies.

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Laura Beck Nielsen at the Midwest Tenkara Fest to help veterans.

The Midwest Tenkara Fest was a great event that helped me sponsor Project Healing Waters, a non-profit organization that uses fly-fishing to help Veterans with PTSD.

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Project Healing Waters helps our Veterans

Farmers gives Veterans discounts* on their auto and home insurance.

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  • Art
  • Dogs
  • Garden-to-table cooking
  • Water sports
  • Snow sports

Farmers® agents provide this service in person or online to help you review your existing coverage, so you can decide how to keep up with your changing insurance needs.

- As your life changes, maybe your policy should too

Changes in your life can add up to changes in insurance needs. A change in marital status, the birth of a child or the purchase of a new home are just a few examples of life events that may create overlaps or gaps in your coverage.

- Review your coverage and possibly save money

Just as you continue to change and grow, Farmers® has been growing for over 85 years. A Farmers® customer can be the first to enjoy access to new benefits (like when we became the first insurance group to offer a discount for alternative-fuel vehicles). Talk to us about a Farmers Friendly Review® - we can provide you with insurance options and discuss any available discounts for which you may qualify so you can select the coverage that best fits your needs.

- How often should you have a Farmers Friendly Review® session?

We recommend a Farmers Friendly Review® at least once a year or whenever you have a qualifying life event change. If you like, I can even set a reminder for us to keep an annual appointment to discuss your changing coverage needs.

Give us a call to set up your Farmers Friendly Review®.

With the Signal app, you can save money when you add a Farmers® auto policy to your coverage — and continue earning a discount with your safe driving. Talk to me today about how Signal can put you in the driver’s seat of your savings.

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My Hardworking Team