

Farmers Insurance Agent in Watsonville, CA
Derek Manuel DiazAbout Me
Born and raised in the beautiful Central Coast, I am proud to serve Watsonville, CA and the surrounding tri-county areas as your local Farmers® agent. My agency and I are here to help with any insurance inquiries regarding business, auto, home, life, and much much more!
At Derek Diaz - Farmers Insurance Agency, my priority is to ensure that there is a sense of trust and community with our clients, and we pride ourselves on our excellent customer service. My experiences as successful local business owner has provided me expertise in serving families in the Santa Cruz, Monterey, San Benito & the Santa Clara County areas. With this community experience, I am able to extend a helping hand for all of your insurance needs!
If you have time, we invite you to stop by our office which is conveniently located right off of the main street of Watsonville, CA. We can be found right across the street from the historic Bakers Bros Appliance. Our promise to you is to be the best agency we can be. Experience our difference!
Give me a call at (831) 319-4623 and I'll be happy to answer any questions you might have.
Languages Spoken: English
Insurance Products Offered
Auto Insurance
Comprehensive coverage? Collision coverage? Deductibles? Medical Payments? Where to begin? Your local Farmers agent can take the mystery out of selecting the right Car insurance coverage for your needs and budget. Get started with an online Auto insurance quote and learn about our insurance discounts that can help you save money.
Home Insurance
Your home is perhaps your most valuable possession, so you'll want to make sure your insurer has withstood the test of time. Farmers® has been providing insurance products for over 80 years, and will be there in the event disaster strikes and your home is damaged in a fire or due to another covered cause of loss. Plus, get competitive rates with our multi-line insurance discounts. Get a Home insurance quote now.
Life Insurance1
How much has your life changed in the last few years? Whether you've purchased a home, gotten married, had children or started a small business, it's a good idea to review your Life insurance policy. Call me today so you can create a plan to help provide financial support for those who depend on you.
ADFL029AWS 9/17Renters Insurance
Your landlord may have an insurance policy, but if there's a fire in your building, that policy may not cover your possessions. That's why there's Renters insurance. Get a Renters insurance quote to see how affordable it is to protect your personal belongings.
Business Insurance
Managing your small business can be complex, selecting the right Business insurance for your unique operation doesn't have to be. No matter the type of business, a Farmers agent can help you customize an insurance package to reduce your risk and protect your investment. Request a Business insurance quote today to get started.
Motorcycle Insurance
As a motorcycle enthusiast, you're all about adventure and fun. The last thing you want to worry about is whether you have the right Motorcycle insurance policy. Talk to a Farmers agent about Motorcycle insurance discounts such as rewards for responsible riders and insuring more than one bike with Farmers.
Recreational Insurance
When enjoying the great outdoors, you shouldn't have to be thinking about your insurance coverage. Make sure you have Recreational insurance coverage from an industry leader. Whether you own a boat, travel trailer, ATV or Motor Home, Farmers Insurance has flexible coverage options and insurance discounts. Contact a Farmers agent to get a quote.
Umbrella Insurance
You work hard for the things that are important to you. For added coverage above and beyond the liability limits of your Auto or Home insurance policies, a Personal Umbrella insurance policy can provide added protection for your assets and future earnings.
Ask Me About:

Whether you are a restaurant owner in Watsonville, an Automotive shop in Santa Cruz, or a Farm in Salinas, we can assist you. We also insure small offices, other small & large business. Our expertise begins with (but certainly doesn't end with!) workers compensation, general liability, and commercial-auto. Let me help you take the stress out of your business insurance.

Pinnacle Tax Service Inc.
Pinnacle Tax Services ran by Karel Valdez. When you need taxes done prompt, correct, and always with a smile, they are there to help!

Dream House Realty - They Make Your Dreams a Reality!
Experienced local real estate agents. Representing buyers and sellers in YOUR neighborhood. All of their staff are local lifetime residents of Monterey County, and they are at your service!
Julia Hanson-Brown and her associates recently founded Dream House Realty. I personally have worked with and know Julia, and she is one of the greatest. You can definitely trust her to help you find your dream home!

Farmers Policy Perks℠
When you purchase a policy with Farmers, you're not just getting insurance backed by almost a century of experience. Now, you can unlock discounts, save money, and get benefits — with Farmers Policy Perks.
Choose from a variety of perks. Some start the moment you sign up for a policy; others help you save money the longer you're with us. Safe driver perks? We've got those. And added coverage perks? Got them too.
So which perks will you choose? I’m always happy to help with any questions you might have! Call or email any time.

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google Inc.

Give me a call to learn more about our coverage and get a quote today!

Frequently Asked Questions:
Recent Reviews for Derek Diaz
- October 28, 2020Rating 5.0Very helpful, professional and friendly.
- August 20, 2020Rating 5.0Very thankful and greatful for both of your assistance. I would like to let you know that you made my time feel appreciate thank you again
- February 21, 2020Rating 5.0Both Derek and Gina have been great to work with and they were very thorough and had my best interest at heart.Response from DerekFebruary 21, 2020Maria, thank you for the 5 star review. We'll work hard to give the best service we can & protecting your interest is first in our hearts. We promise to be the best agency we can be to you.
Sincerely, Derek & Gina! - January 2, 2020Rating 5.0Very pleased with their services, i was looking for a good insurance and took their time to find a policy that will fit my budget and worked with me. Still after hours and took their time to reach me to meet In person to work something out.Response from DerekFebruary 21, 2020Natali, we are thankful that you trusted us to find the right coverage to suit your insurance needs. We know that sometimes finding the right policy takes time and as your Farmers agents, we have time for you. Please know that we are here for you, your family, and the publics insurance needs. Derek Diaz agency & associates!
- November 21, 2019Rating 5.0Top notch customer service. Phone calls are returned promptly. Answers to your questions are done in a manner you can understand. The clients needs are the most important to Derek and his staff. As a business owner, I appreciate that my agent was prepared with every possible question about my various policies. Hands down, best decision I could have made in selecting my insurance agent.Response from DerekNovember 25, 2019Karel,
From business owner to another, it pleases me that you have picked my agency to insure and protect your personal risk. Your business running exemplifies what we aspire to be, and praise you for that. We promise to work are hardest to keep our relationship with you & your business in tact. Our agency is always just a phone call away! Derek & staff. - August 10, 2019Rating 5.0Great experience, great staffResponse from DerekNovember 25, 2019Robert, thank your for the 5 star review. It is our pleasure to make your experience great, when it comes to such a confusing and frustrating thing like insurance. We are always a phone call away to make things easier. Derek & Staff!
- August 3, 2019Rating 5.0Both Gina and Derek that we dealt with were great. Very helpful, professional, and always got back to us very quickly when we had a question or concern. We would not hesitate to recommend them and Farmers.Response from DerekAugust 5, 2019Nancy, we thank you for your kind review. Gina & I promise to always be the best agents we can be, please don't hesitate to call on us for any of your insurance needs, we are here for you! We will always respond to any recommendation you give us, as it is the highest compliment we can receive.
Your agent respectfully, Derek Diaz - June 30, 2019Rating 5.0Agent was went over all my options to receive the best policy for my needsResponse from DerekJune 30, 2019Laura,
we are so thankful to you for the 5 star review. We pride ourselves in negotiating all options to fit your individual needs.
As you grow, your insurance needs will grow, and we'll be there to answer any questions or concerns you may have, just give us call!
The referral of your friends & family members is the greatest compliment you can give me, thank you for them.
Respectfully, your agent, Derek Diaz - May 15, 2019Rating 5.0The team was very prompt and helped me to process my homeowners insurance paperwork during a very tight 15 day escrow. They were professional, explanatory and flexible. They made a stressful situation manageable and clear. They helped me to understand my options and where I could save money. I would recommend Derek and team to others, certainly.Response from DerekMay 16, 2019Thank you for recommending our agency. We appreciate your business and look forward to a long relationship as your insurance agency. Our promise to you, is to be the best agency we can be.
Derek Diaz & staff! - April 1, 2019Rating 5.0I received great customer service. I explained what I needed and I was provided a couple of options to chose from. I provide necessary information over the phone and was able to make the payment over the phone. I was able to take care of business over the phone, which was very convenient without taking time off from work.
Thank you to Gina and Derek DiazResponse from DerekMay 16, 2019Thank you for the review! We are happy to see that you had a positive interaction with our agency. Gina & I personally thank you for trusting us with your insurance needs and are glad to personally serve you and family!
Derek & Gina.
My Hardworking TeamSee moreSee less


Dresden & Rocky Balboa Diaz, at your service!
Customer Service Representatives
Thank you for this review, we work hard on how we want your experience with our agency to be. This certainly lets us know that we are on the right path. We promise to be the best that we can be to you! Some of the best compliments are referral's to friends and family, please feel free to refer them in their time of need. Derek Diaz & Staff!