

Farmers Insurance Agent in Phoenix, AZ
Frank A SoldanoAbout Me
As a Farmers® agent with over 40 years of experience, I've built out my agency with tireless effort and dedication to understanding my client's most pressing insurance needs and finding solutions to them. Being a small business owner and resident of Phoenix for over 12 years, I have a wealth of knowledge and experience in what insurance does and not simply its costs. In that regard, at the Soldano Agency, my staff and l will guide you through the insurance process to ensure that you are properly educated on your coverage options.
Whether you're looking for auto insurance for the family car, recreational coverage for that prized ATV, home insurance for the new house or life insurance to protect your family. It's imperative for us that you are well taken care of.
Even if you're located in Desert Ridge, Sunny Slope, Scottsdale, Glendale, Peoria, Mesa Chandler, or the heart of Phoenix or beyond, we will be there for you. We welcome you to stop by our office which is conveniently located inside the Wal-Mart Neighborhood Grocer Shopping Center, and right across the street from the Honor Health John C. Lincoln Medical Center on N Central Ave. We will ensure that this process is straightforward and we look forward to the long-lasting relationships we get to build with each of our customers.
Give me a call at (602) 995-4427 and I'll be happy to answer any questions you might have.
Languages Spoken: English, Spanish, and Vietnamese
Insurance Products Offered
Auto Insurance
Comprehensive coverage? Collision coverage? Deductibles? Medical Payments? Where to begin? Your local Farmers agent can take the mystery out of selecting the right Car insurance coverage for your needs and budget. Get started with an online Auto insurance quote and learn about our insurance discounts that can help you save money.
Home Insurance
Your home is perhaps your most valuable possession, so you'll want to make sure your insurer has withstood the test of time. Farmers® has been providing insurance products for over 80 years, and will be there in the event disaster strikes and your home is damaged in a fire or due to another covered cause of loss. Plus, get competitive rates with our multi-line insurance discounts. Get a Home insurance quote now.
Life Insurance1
How much has your life changed in the last few years? Whether you've purchased a home, gotten married, had children or started a small business, it's a good idea to review your Life insurance policy. Call me today so you can create a plan to help provide financial support for those who depend on you.
ADFL029AWS 9/17Renters Insurance
Your landlord may have an insurance policy, but if there's a fire in your building, that policy may not cover your possessions. That's why there's Renters insurance. Get a Renters insurance quote to see how affordable it is to protect your personal belongings.
Business Insurance
Managing your small business can be complex, selecting the right Business insurance for your unique operation doesn't have to be. No matter the type of business, a Farmers agent can help you customize an insurance package to reduce your risk and protect your investment. Request a Business insurance quote today to get started.
Motorcycle Insurance
As a motorcycle enthusiast, you're all about adventure and fun. The last thing you want to worry about is whether you have the right Motorcycle insurance policy. Talk to a Farmers agent about Motorcycle insurance discounts such as rewards for responsible riders and insuring more than one bike with Farmers.
Recreational Insurance
When enjoying the great outdoors, you shouldn't have to be thinking about your insurance coverage. Make sure you have Recreational insurance coverage from an industry leader. Whether you own a boat, travel trailer, ATV or Motor Home, Farmers Insurance has flexible coverage options and insurance discounts. Contact a Farmers agent to get a quote.
Farmers Financial Solutions*
In today’s world, you want options, flexibility, and some measure of certainty that a secure future is within reach. As your Farmers Insurance and Financial Services agent, I have the experience and professional perspective to help you build a solid financial plan. Call me for an appointment, and let’s talk about how you can reach your goals.
To check background information of this investment professional, visit FINRA BrokerCheck.
Umbrella Insurance
You work hard for the things that are important to you. For added coverage above and beyond the liability limits of your Auto or Home insurance policies, a Personal Umbrella insurance policy can provide added protection for your assets and future earnings.
Ask Me About:

Providing flexibility and personalized options when it comes to Homeowners' Coverage is what sets us apart from the competition. Whether you have any questions or concerns about long-term water leakage or identity fraud, we're here to address the things that matter to you most.
In Arizona, many homes have patios or separate structures. Perhaps your home has outdoor amenities including a grill, dining area, or various electronic items. Allow us the opportunity to tailor a policy that addresses your needs.
In ensuring that your home is insured for the correct amount, we utilize a 360 rebuilding cost estimator. This helps us make sure that your coverage is both accurate and up-to-date.
Give us a call today to learn more!

Give our Agency a call today.


St. Mary's Food Bank
Support our holiday food drive by dropping off canned goods or making a donation at our office.

March of Dimes Phoenix
Former President and Board Member of the Arizona Chapter, and still longtime supporter!

The Soldano Agency has established relationships with local realtor and lender partners who have been a pleasure to collaborate with during this time.
If your local realtor or lender needs new evidence of insurance, an updated rebuilding cost estimate, or anything else, we're ready to provide that information in a timely manner!
Give us a call if you have any questions.

Farmers can customize a plan that is right for you! Contact us today to set up a business plan that fits your needs.

PWS LD-03 10/17
Frequently Asked Questions:
Recent Reviews for Frank Soldano
- September 18, 2020Rating 5.0Hong Trinh is wonderfully patient, which I appreciate. I have enjoyed working with her.Response from FrankSeptember 29, 2020Thank you! Our agency really appreciates your feedback. We pride ourselves in being committed to personal service. Your comments have made Hong's day.
- September 13, 2020Rating 5.0Hong was simply amazing. She was professional, friendly and definitely knows her stuff. She was able to reduce my monthly payment which will help a lot. She's a keeper!!!Response from FrankSeptember 16, 2020Debra, thank you for your feedback. Hong is passionate about customer service. I will pass along your comments to her. Your kind words will make her day.
- September 2, 2020Rating 5.0I really appreciate the follow up and the follow through and I look forward to the cost savings as well. Thank you for such a great experience so far.Response from FrankSeptember 16, 2020Colleen, thank you for feedback. Customer service is our top priority. We are glad to hear that our service has met your expectations so far. We look forward to earning your business for many years to come!
- August 1, 2020Rating 5.0My questions were answered promptly and the people I spoke to were very courteous, accommodating, and helpful.Response from FrankAugust 19, 2020Suzanne, thank you for your review. We love our customers and appreciate your business.
If there is ever anything that we can do for you or anyone that you know, please do not hesitate to let us know.
Frank - July 25, 2020Rating 5.0Hong was very helpfulResponse from FrankAugust 19, 2020Thank you for the feedback regarding your service experience with Hong. I passed along your feedback and you made her day!
Frank - July 2, 2020Rating 5.0Love working with Frank and Hong. Personal fast service. So great to have found them!!!Response from FrankAugust 19, 2020Aaron, thank you for the feedback. We love our customers!
If there is ever anything that we can do for you, please let us know.
Frank - January 29, 2020Rating 4.0All is fine except the price.
- November 22, 2019Rating 5.0Frank made the process of changing providers simple, quick and understandable. As an added benefit Farmers is much more competitive than my previous insurer.
- June 15, 2019Rating 5.0Very good service by Hong in the office and follow up.Response from FrankJune 15, 2019Kevin, thank you for taking the time to provide your feedback. Hong is passionate about providing outstanding service to our customers. Your feedback will mean a lot to her. THANK YOU!!!
- June 8, 2019Rating 5.0Bus was done over the phone with a lady by the name of Martha. Martha was very courteous helpful knowledgeable & made me feel at ease thru the whole process. I'm happy with the quote and have Farmers for my auto(2) & hm InsResponse from FrankJune 10, 2019Thank you for the feedback regarding the service that you received from Martha. Our Agency is passionate about exceeding the expectations of our customers. Please let us know if there is ever anything that we can do for you.
- June 3, 2019Rating 5.0Agent was very helpful and friendly. Made it easy to get home owners insurance set up.Response from FrankJune 3, 2019Deborah, thank you for the very nice feedback. It is great to hear that our service met your expectations.
Please let us know if there is anything that we can do for you in the future. - February 28, 2019Rating 5.0Very professional and persistent in a good way.Response from FrankApril 29, 2019Heather, thank you so much for your feedback. We do appreciate your taking the time to rate our Agency. You have our commitment to always strive to provide service that exceeds your expectations!
Frank - February 18, 2019Rating 5.0Very well doneResponse from FrankFebruary 21, 2019Thank you for the nice feedback. We are passionate about providing the best insurance buying experience possible for every customer!
- January 31, 2019Rating 5.0Frank Soldano answered all of our questions about our life insurance policy and new options we had. He explained things in a way we understood and also answered my questions about our home insurance policy. He has gotten back with me in a timely manner and forwarded information to me as he said he would.
- January 23, 2019Rating 5.0Martha was wonderful. She was kind, responsive, and very thorough. I am very happy with my choice to come to Farmers. Martha couldn’t have made it easier!Response from FrankJanuary 25, 2019Thank you for the great feedback. I will pass along your feedback to Martha!
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